The Story Of Red Fish Blue Fish

In January 2008, after nearly 18 years in the aquarium industry I decided to venture out on my own and always wanted to create a business that was different than others. I have personally felt that over the last few years the aquarium hobby has started a downward spiral due to numerous factors. I wanted to help people see what was wrong with these "factors" and maybe with some influence, change these "factors" by showing customers how to properly select and manage quality fish, corals and inverts for their aquarium. I felt that teaching customers how to be a conservationist by providing the best possible care for their specimen, providing correct and objective information and actually spending the quality time needed with the customer goes a long way in making a difference. I believe in teaching people how to re-create the same environment that mother nature provides for my customers specimens. I also believe in providing the best service possible for my clients. This is why Einstein Aquatics was created January 2008, because I felt I could make a difference.

As a kid growing up my father on Saturdays would take me fishing on the shores of Lake Minnetonka and I always knew that I wanted to do something in the fish industry whether it was being a conservationist, working for the Minnesota Department Of Natural Resources or even a pro fisherman. I truly believe that if it wasn't for my father's love for fishing and my mothers support I would not be in the industry which I love so much. Thanks Mom and Dad!

After the loss of my cat "Muffy" that I had since I was a kid, my journey in the fish industry began. I found an acrylic 20 gallon aquarium on the shelf in my parents garage and began reading on how to set up a fish aquarium. Since the internet was not around at this time I went to the local pet store and starting seeking advise. Over the next year my collection grew from the 20 gallon to a 55 gallon, a 125 gallon and 215 gallon aquarium. This is not including my mothers fish aquariums all in one house. My poor dad thought we were crazy and all my he was thinking about cooking and eating the fish we housed because he loved to poke fun at our hobby.

Because I lived almost 3 hours from Minneapolis and St.Paul, I would drive down to the cities just to go look at all the fish aquarium stores on the weekends. I had one favorite store that I always saved last for my list of visits which 1 year later I began working at. I was also in college at the time and was offered a full time position.  I was very excited because all I did at college was read saltwater books in between my classes, so I left college to go "study" fish at my new job. I was then offered the Assistant Manager position and was caring for the saltwater section as well as the reef section. After nearly 7 years, I decided it was time for me to move on to different adventures in my life.

After meeting my spouse I moved to Canada and years later started Einstein Aquatics which is my service division. One year later I was approached with a business opportunity to open a retail store. This was a perfect opportunity for me to change these "factors" that I felt that was harming the aquarium industry. Red Fish Blue Fish would carry more of the rare and hard to find species of fresh and saltwater variety. We officially opened our doors March 21st 2010 and are expanding to carry these rare and hard to find freshwater specimens available July 1st 2010. So please stop on in and check us out!